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Functional foods in Europe: consumer research, market experiences and regulatory aspects

✍ Scribed by Tino Bech-Larsen; Joachim Scholderer


Book ID
116916484
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
89 KB
Volume
18
Category
Article
ISSN
0924-2244

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The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more su