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Functional equivalence in cross-cultural consumer behavior: Gift giving in Japan and the United States

✍ Scribed by Robert T. Green; Dana L. Alden

Book ID
112141730
Publisher
John Wiley and Sons
Year
1988
Tongue
English
Weight
783 KB
Volume
5
Category
Article
ISSN
0742-6046

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We propose a conceptual and analytical framework for assessing metric equivalence in crossnational strategy research. We illustrate this framework by testing the equivalence of measurement models for a set of strategy constructs across the United States and Japan. Results of a two-group LISREL analy