✦ LIBER ✦
Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets
✍ Scribed by Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd H.
- Book ID
- 121813923
- Publisher
- Elsevier Science
- Year
- 2013
- Tongue
- English
- Weight
- 450 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0167-8116
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