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Full or partial market coverage? A note on spatial competition with elastic demand

✍ Scribed by Giovanni Nero


Publisher
John Wiley and Sons
Year
1999
Tongue
English
Weight
72 KB
Volume
20
Category
Article
ISSN
0143-6570

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✦ Synopsis


In this paper, a spatial model is used to endogenously determine product locations and prices when consumers have an elastic demand with a finite reservation price. I show under which condition a two-stage Bertrand-Nash equilibrium yields maximal product differentiation with full market covering. Additionally, this paper highlights the effects of a change in the reservation price and in the utility loss rate on the equilibrium values of the model. The ambiguous effect of a change in the utility loss rate on prices constitutes a rather puzzling result.