𝔖 Bobbio Scriptorium
✦   LIBER   ✦

From the foundation: Direct marketing as an interdisciplinary adventure

✍ Scribed by John D. Yeck


Book ID
112073311
Publisher
John Wiley and Sons
Year
1989
Weight
122 KB
Volume
3
Category
Article
ISSN
0892-0591

No coin nor oath required. For personal study only.


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The field of direct marketing has experienced tremendous growth in recent years offering various career options to students graduating from business schools. Although the practice of direct marketing has become more sophisticated in identifying and satisfying customer needs, educators in this field