From the editor: The technological chall
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Don E. Schultz
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Article
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1995
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John Wiley and Sons
β 272 KB
π 2 views
## The Technological Challenges to Traditional Direct Marketing As the old Bob Dylan song goes, "The times they are a-changing.'' And that is certainly true in the field of traditional direct marketing. Most of the changes, and many of the challenges to the way we have always done direct marketing