## The Technological Challenges to Traditional Direct Marketing As the old Bob Dylan song goes, "The times they are a-changing.'' And that is certainly true in the field of traditional direct marketing. Most of the changes, and many of the challenges to the way we have always done direct marketing
β¦ LIBER β¦
From the editor: Challenge or opportunities for database marketing
β Scribed by Don E. Schultz
- Publisher
- John Wiley and Sons
- Year
- 1991
- Weight
- 235 KB
- Volume
- 5
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
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The global petrochemical landscape is evolving. New companies are appearing and expanding rapidly, taking advantage of low feedstock cost in the Middle East and low labor cost and fast-growing demand in Asia. Long-established Western companies are exiting, shrinking, or moving east, often in partner