๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

From strategy to corporate communication strategy: A conceptualisation

โœ Scribed by Steyn, Benita


Book ID
120547792
Publisher
Emerald Group Publishing Limited
Year
2004
Tongue
English
Weight
304 KB
Volume
8
Category
Article
ISSN
1363-254X

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Nonprofit organizations operate in environments characterized by institutional demands for legitimacy. The authors argue that, given this environment, corporate political strategy is critical to a nonprofit's ability to achieve its goals, gain access to resources, and achieve a sustainable advantage