✦ LIBER ✦

From relationships to relationship marketing: Applying database technology to public relations

✍ Scribed by Lisa A. Petrison; Paul Wang

Book ID: 113331378
Publisher: Elsevier Science
Year: 1993
Tongue: English
Weight: 908 KB
Volume: 19
Category: Article
ISSN: 0363-8111
DOI: 10.1016/0363-8111(93)90044-d

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Public relations in Taiwan: roles, profe

Public relations in Taiwan: roles, professionalism, and relationship to marketing

✍ Ming-Yi Wu; Maureen Taylor 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 67 KB

Axioms of Relationship Management : Appl

Axioms of Relationship Management : Applying Interpersonal Communication Principles to the Public Relations Context

✍ Bruning, Stephen D. 📂 Article 📅 2001 🏛 Haworth Press Inc 🌐 English ⚖ 71 KB

Rethinking marketing communication: From

Rethinking marketing communication: From integrated marketing communication to relationship communication

✍ Finne, Åke; Grönroos, Christian 📂 Article 📅 2009 🏛 Taylor and Francis Group 🌐 English ⚖ 159 KB

Rethinking marketing communication: From

Rethinking marketing communication: From integrated marketing communication to relationship communication

✍ Finne, Åke; Grönroos, Christian 📂 Article 📅 2009 🏛 Taylor and Francis Group 🌐 English ⚖ 159 KB

Social cognition in leader-follower rela

Social cognition in leader-follower relationships: Applying insights from relationship science to understanding relationship-based approaches to leadership

✍ Thomas, Geoff; Martin, Robin; Epitropaki, Olga; Guillaume, Yves; Lee, Allan 📂 Article 📅 2013 🏛 John Wiley and Sons 🌐 English ⚖ 204 KB

Trust and customer willingness to provid

Trust and customer willingness to provide information in database-driven relationship marketing

✍ Denise D. Schoenbachler; Geoffrey L. Gordon 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 118 KB

As organizations continue to embrace the concept of building customer relationships as a way of creating a competitive advantage, they seek to understand what makes a customer relationship successful. This article reports the results of a survey of consumers that explores one construct—trust in the