From Four Hundred Million to More than One Billion Consumers: A Brief History of the Foreign Advertising Industry in China

✍ Scribed by Jian Wang

• Book ID: 110748532
• Publisher: World Advertising Research Center
• Year: 1997
• Tongue: English
• Weight: 106 KB
• Volume: 16
• Category: Article
• ISSN: 0265-0487
• DOI: 10.1111/j.0265-0487.1997.00059.pp.x