From Customer Lifetime Value to Shareholder Value: Theory, Empirical Evidence, and Issues for Future Research

✍ Scribed by Berger, P. D.; Eechambadi, N.; George, M.; Lehmann, D. R.; Rizley, R.; Venkatesan, R.

• Book ID: 121866523
• Publisher: SAGE Publications
• Year: 2006
• Tongue: English
• Weight: 132 KB
• Volume: 9
• Category: Article
• ISSN: 1094-6705
• DOI: 10.1177/1094670506293569