From avatars to mavatars: The role of marketing avatars and embodied representations in consumer profiling

✍ Scribed by Mennecke, Brian E.; Peters, Anicia

• Book ID: 122585012
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 703 KB
• Volume: 56
• Category: Article
• ISSN: 0007-6813
• DOI: 10.1016/j.bushor.2013.02.002