Communicating the Greenhouse Effect to t
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H.J. Staats; A.P. Wit; C.Y.H. Midden
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Article
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1996
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Elsevier Science
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English
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The present study evaluates a mass media public information campaign regarding the greenhouse effect, designed by the Dutch Ministry of the Environment. During more than two months, the mass media (national television, national newspapers, billboards) were employed intensively to make the public awa