Frequent Flyer Program: a case study of China airline's marketing initiative—Dynasty Flyer Program

✍ Scribed by Jyh-Yih Yang; Abby Liu

• Book ID: 104314604
• Publisher: Elsevier Science
• Year: 2003
• Tongue: English
• Weight: 144 KB
• Volume: 24
• Category: Article
• ISSN: 0261-5177
• DOI: 10.1016/s0261-5177(03)00007-4