✦ LIBER ✦

Frenemies

✍ Scribed by Auletta, Ken

Book ID: 110440622
Publisher: Penguin Publishing Group
Year: 2018
Tongue: en-US
Weight: 546 KB
Category: Fiction
ISBN-13: 9780735220874

No coin nor oath required. For personal study only.

✦ Synopsis

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled
Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.
Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business...

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