“Free parking” creates potential for electricity market distortions

Relationship issues in creating the cust

Relationship issues in creating the customer database: The potential for interdepartmental conflict between marketing and MIS

✍ Lisa A. Petrison; Paul Wang 📂 Article 📅 1993 🏛 John Wiley and Sons ⚖ 845 KB

The growing interest in creating customer databases at many companies has led to increasing interactions between marketing and computer systems personnel. However, a review of literature on interdepartmental conflict suggests that in many cases the potential for conflict between these two areas is h