Over the past decade, but particularly in the years since Rio, many initiatives have surfaced in the name of sustainable forest management (SFM). There is now a growing literature recognizing new techniques in timber labelling and the certiยฎcation of sustainable management systems. However, they have not yet been located adequately in wider political contexts, such as the new (nongovernmental) approaches to regulatory compliance or the new corporate response to the western environmental movement. This article examines a leading SFM framework in Canada, known as the Z808 initiative. Co-ordinated by the Canadian Standards Association (CSA), it advances a system of standards pertaining to sustainable forest management. As a politically-driven process to translate the concepts and practices of sustainable resource management into a concrete form, the CSA experience is very revealing. The article reviews the origins and the parameters of the Z808 system. This is followed by a commentary and critique of the system, centred on four dimensions: the pivotal role of the management system approach, the treatment of sustainability as a conceptual goal, the enclosure of the public interest, and the underlying convergence of business and state interests within this third-party certiยฎcation approach. In the case of Z808, the most crucial political choices have been made already, and the operational logic of the system can be clearly discerned.