Enhancing sales and marketing effectiven
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Timothy Powell; Cynthia Allgaier
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Article
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1998
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John Wiley and Sons
β 479 KB
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Over 200 SCIP members worldwide involved in Sales and Marketing Intelligence (SMI) responded to a survey of current practices. The results show that median budgets are less than US$250,000, with median staffing of two people or less. Sales and Marketing Intelligence units are located primarily at th