*For God, Country and Coca-Cola* is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tas
For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
✍ Scribed by Pendergrast, Mark
- Book ID
- 107501447
- Publisher
- Basic Books
- Tongue
- English
- Weight
- 5 MB
- Category
- Fiction
- ISBN-13
- 9780465046997
No coin nor oath required. For personal study only.
✦ Synopsis
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”
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