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Football Fitness - a new version of football? A concept for adult players in Danish football clubs

✍ Scribed by Bennike, S.; Wikman, J. M.; Ottesen, L. S.

Book ID
126855253
Publisher
John Wiley and Sons
Year
2014
Tongue
English
Weight
248 KB
Volume
24
Category
Article
ISSN
0905-7188

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## Abstract World soccer clubs, constrained by their inability to increase their income from their traditional businesses, have begun to adopt strategies to transform themselves into modern sports and media companies. Under the recent presidency of Florentino PΓ©rez, the Spanish football club Real M