Food Product Development. Maximising Success

✍ Scribed by M. Earle, R. Earle and A. Anderson (Auth.)

• Publisher: Woodhead Publishing
• Year: 2001
• Tongue: English
• Leaves: 384
• Series: Woodhead Publishing Series in Food Science, Technology and Nutrition
• Edition: 1
• Category: Library

✦ Synopsis

Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers.

The first half of the book examines the four core elements of product development:-
the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations.

The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful.

Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry.

• Provides comprehensive coverage of the complete product development process
• Includes a range of international case studies from various sectors of the food industry
• Written by a distinguished international panel of experts

✦ Table of Contents

Content:
Related titles from Woodhead's food science, technology and nutrition list, Page ii
Front Matter, Page iii
Copyright, Page iv
Preface, Pages ix-xi
Part I: Introduction, Pages 1-2
1 - Keys to new product success and failure, Pages 3-41
Part II: Key requirements for successful product development, Pages 43-44
2 - Developing an innovation strategy, Pages 45-94
3 - The product development process, Pages 95-148
4 - The knowledge base for product development, Pages 149-193
5 - The consumer in product development, Pages 194-256
Part III: Managing and improving product development, Pages 257-258
6 - Managing the product development process, Pages 259-316
7 - Case studies: product development in the food system, Pages 317-347
8 - Improving the product development process, Pages 348-370
Index, Pages 371-379