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Focus Groups: Supporting Effective Product Development

✍ Scribed by Joe Langford (Author); Deana McDonagh (Author)

Publisher
CRC Press
Year
2002
Leaves
237
Edition
1
Category
Library
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✦ Synopsis

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for

✦ Subjects

Economics, Finance, Business & Industry;Business, Management and Marketing;Marketing;Marketing Management;Engineering & Technology;Industrial Engineering & Manufacturing;Ergonomics;Human Performance Modeling;Engineering Management;Engineering Project Management

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