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Focus groups in feminist research: Power, interaction, and the co-construction of meaning

✍ Scribed by Sue Wilkinson


Book ID
114208022
Publisher
Elsevier Science
Year
1998
Tongue
English
Weight
89 KB
Volume
21
Category
Article
ISSN
0277-5395

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## Abstract This article questions the use of focus groups for assessing consumer attitudes. A repeated‐measures research design was used to determine whether the interaction and discussion among focus‐group participants changed their attitudes. Experimental results indicate that focus‐group partic