Focus Groups: A Step-By-Step Guide (3rd Edition)

✍ Scribed by Gloria E. Bader, Catherine A. Rossi

Publisher: The Bader Group
Year: 2002
Tongue: English
Leaves: 64
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

For those who want to listen and learn from employees and customer groups within an organization, using group interviews, this is a basic guide. It provides sample agendas, checklists, and a case study. Roles and tasks of all those responsible for conducting focus groups are described. A new chapter on the use of the Internet and technology is included in the 2002 edition.

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