✦ LIBER ✦

FMOG: the power of fast-moving consumer goods

✍ Scribed by Thain, Greg;Bradley, John

Publisher: First Edition Design Publishing, Inc.
Year: 2014
Tongue: English
Weight: 592 KB
Category: Fiction
City: Sarasota, FL
ISBN: 1622876474

No coin nor oath required. For personal study only.

✦ Synopsis

FMCG: the power of fast-moving consumer goods -- Where and when? -- Coca-Cola -- Colgate Palmolive -- Danone -- Dean Foods -- General Mills -- Heinz -- Henkel -- Kelloggs -- Kimberly-Clark -- Kraft -- L'Oréal -- Mars -- Nestlé -- Procter & Gamble -- Pesico -- Reckitt Benckiser -- The Estée Lauder Company -- Unilever -- Emerging markets -- Global FCMGs -- Money, mojo or marketing?

✦ Subjects

Marketing

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