Flow Signals: How Patterns over Time Affect the Acceptance of Start-Up Firms

✍ Scribed by DeKinder, Jade S; Kohli, Ajay K

• Book ID: 118744100
• Publisher: American Marketing Association
• Year: 2008
• Tongue: English
• Weight: 220 KB
• Volume: 72
• Category: Article
• ISSN: 0022-2429
• DOI: 10.1509/jmkg.72.5.84