First stage of hydrogen acceptance study

• Publisher: Elsevier Science
• Year: 2004
• Tongue: English
• Weight: 84 KB
• Volume: 2004
• Category: Article
• ISSN: 1464-2859
• DOI: 10.1016/s1464-2859(04)00181-6

✦ Synopsis

Medis, Kensington Tech in strategic partnership

U S/Israeli-based micro fuel cell developer Medis Technologies has announced a strategic partnership with Kensington Technology Group in California, a leading maker of computer accessories, to distribute and market new products using Medis' proprietary advanced fuel cell technology. These products include the Medis Power Pack, which will provide extended power to cell phones, digital cameras, MP3s, handheld gaming devices, PDAs and other portable electronic devices.

Kensington and its parent company ACCO Brands have distribution relationships with thousands of stores to sell the former's computer accessories. As part of the limited, exclusive agreement, Kensington will market and distribute Medis fuel cell technology worldwide under the Kensington brand name.

'We're very excited to have the opportunity to bring the Medis fuel cell technology to market,' says Paul Easthope, president of KTG. 'The Medis fuel cell technology is very synergistic with our existing laptop power products, and provides a solid platform on which Kensington can build a broad line of industry-leading fuel cell products to satisfy a wide range of customer needs.' Kensington's sales organizations will be equipped with Power Packs by the end of this year, enabling them to start demonstrating the product to customers quickly. Medis also plans to work closely with contract manufacturers on production engineering, in order to start manufacturing to meet the orders as soon as possible.

Medis recently announced that its first commercial fuel cell product would be a disposable Power Pack, for charging cell phones, digital cameras and the like, scheduled to be in distribution channels by the end of 2004 [FCB, April]. The company says the Power Pack would have a suggested retail price of $14.99 and provide 15 h of talk time.