We have investigated the structural, magnetic, and electronic properties of SrRu 1-x Cr x O 3 , using firstprinciples density functional theory within the generalized gradient approximation (GGA) + U schemes. The entire series of SrRu 1-x Cr x O 3 (x = 0, 0.125, 0.25, 0.5) are stabilized in the perovskite structure which are in agreement with experimental findings. Our spin-polarized calculations give a half-metallic ground state for SrRuO 3 and a metallic ground state for x 0.25 regime. An insulator ground state has been found for x > 0.25 regime. The magnetic structures for x 0.125 are found to be the ferromagnetic state while the magnetic structure for x = 0.25 is the ferrimagnetic state where any Cr ion is coupled antiparallel to the Ru at the near sites. The magnetic structure for x = 0.5 is found to be the antiferromagnetic state. Low Cr-doped material (x < 0.25) involves the Cr 3+ in the ferromagnetic ordering and enhances the ordering temperature. With increasing x, the substitution of itinerant Ru ions by localized Cr ions enhances the p-d coupling between O and transition metal. It also strongly drives the system from the ferromagnetic metal to the antiferromagnetic insulator.