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Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

✍ Scribed by Bahadir, S. Cem; Bharadwaj, Sundar G; Srivastava, Rajendra K


Book ID
118747020
Publisher
American Marketing Association
Year
2008
Tongue
English
Weight
205 KB
Volume
72
Category
Article
ISSN
0022-2429

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