Strategic integration in UK manufacturin
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K.A. Weir; A.K. Kochhar; S.A. LeBeau; D.G. Edgeley
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Article
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1999
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Elsevier Science
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English
β 304 KB
This paper discusses the results of two pieces of empirical work which investigated strategic integration in a sample of UK manufacturing companies. Although there have been calls for improved links between marketing and manufacturing, the results show that, in practice, the strategic link between t