Filling the Empty Shell. The Public Debate on CSR in Austria as a Paradigmatic Example of a Political Discourse
✍ Scribed by Bernhard Mark-Ungericht; Richard Weiskopf
- Publisher
- Springer
- Year
- 2006
- Tongue
- English
- Weight
- 144 KB
- Volume
- 70
- Category
- Article
- ISSN
- 0167-4544
No coin nor oath required. For personal study only.
✦ Synopsis
Instead of essentializing and defining what CSR ''is'', we analyze CSR as a political discourse in which different actors struggle to fill the empty shell of Corporate Social Responsibility (CSR) with a legitimate interpretation. In this paper we take the current debate on CSR in Austria as an example to demonstrate how this debate is shaped by changes in the greater socio-economic environment. We suggest that this debate might be paradigmatic for the development of CSR in the European/ International context. We argue that the debate and the political moves concerning an implicit or an explicit concept of CSR are rooted in a more fundamental question: the societal (re-)embedding or disembedding of companies.