Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing

✍ Scribed by Arch G. Woodside; Hugh Pattinson; Roger Marshall

Publisher: Emerald Publishing Limited
Year: 2014
Tongue: English
Leaves: 305
Series: Advances in Business Marketing and Purchasing Ser.
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

✦ Subjects

Industrial marketing -- Research. ; Purchasing -- Research. ; Marketing research.; BUS043020; BUS076000; NON000000

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