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Feels like the third wave: The rise of fundraising in the community college

✍ Scribed by Mark David Milliron; Gerardo E. de los Santos; Boo Browning

Publisher
John Wiley and Sons
Year
2003
Weight
67 KB
Volume
2003
Category
Article
ISSN
0194-3081

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✍ Bryan Miller πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 162 KB

## Abstract Over recent years, individual donor fundraisers worldwide have seen the beginnings of a dramatic shift in the way that consumers react to mass fundraising communications, resulting in many of the β€˜interruptive’ direct marketing approaches on which individual donor fundraising programmes