On being happy and possessive: The inter
On being happy and possessive: The interactive effects of mood and personality on consumer judgments
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Joseph P. Forgas; Joseph Ciarrochi
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Article
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2001
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John Wiley and Sons
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English
โ 205 KB
๐ 2 views
Evaluations of consumer items may often be based on affective reactions, and many marketing strategies rely on affective manipulations to influence a desire of ownership. Surprisingly, there has been relatively little empirical work investigating the influence of short-term mood states on how people