✦ LIBER ✦
Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance
✍ Scribed by Verolien Cauberghe; Patrick De Pelsmacker; Wim Janssens; Nathalie Dens
- Book ID
- 108047401
- Publisher
- Elsevier Science
- Year
- 2009
- Tongue
- English
- Weight
- 446 KB
- Volume
- 41
- Category
- Article
- ISSN
- 0001-4575
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