𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Fear of failure and risk-taking behavior

✍ Scribed by John G. Hancock; Richard C. Teevan


Book ID
110945731
Publisher
John Wiley and Sons
Year
1964
Tongue
English
Weight
123 KB
Volume
32
Category
Article
ISSN
0022-3506

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## Abstract Visceral cues indicating proximity to objects of desire can lead people to be disproportionately influenced by the anticipated rewards of immediate gratification rather than the risks of consummatory behavior. Two studies examined this hypothesis. In Study 1, participants were given the