## Abstract This article criticizes the predominant use of fear appeals in social marketing. Laboratory studies, which have been the basis for most of the research on fear appeals and which generally suggest that high fear works, have limitations that include forced exposure, shortβterm measurement
β¦ LIBER β¦
Fear Appeals, Individual Differences, and Environmental Concern
β Scribed by Hine, Donald W.; Gifford, Robert
- Book ID
- 120638356
- Publisher
- Heldref Publishing
- Year
- 1991
- Tongue
- English
- Weight
- 557 KB
- Volume
- 23
- Category
- Article
- ISSN
- 0095-8964
No coin nor oath required. For personal study only.
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