<span>Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible be
Fatal Consumption: Rethinking Sustainable Development
β Scribed by Aleck S. Ostry
- Publisher
- UBC Press
- Year
- 2000
- Tongue
- English
- Leaves
- 280
- Series
- Sustainability and the Environment Series
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
Why do we claim to value sustainability while acting in an unsustainable fashion? How can we reduce our consumption drastically and move toward a sustainable social system when our society is specifically based on consumption? These two linked questions are at the heart of this important book, the result of a four-year interdisciplinary study of British Columbiaβs Lower Fraser Basin.
Taking the slogan βthink globally, act locallyβ to heart, the contributors to Fatal Consumption are theoretical as well as practical. Though specific in focus, the analysis in Fatal Consumption can be generalized to most North American urban areas. It offers both an understanding of the present and hope for a sustainable future, counterbalancing a discussion of the opportunities for change with a frank examination of the barriers to such change.
β¦ Subjects
Development & Growth;Economics;Business & Money;Environmental Economics;Economics;Business & Money;Engineering;Aerospace;Automotive;Bioengineering;Chemical;Civil & Environmental;Computer Modelling;Construction;Design;Electrical & Electronics;Energy Production & Extraction;Industrial, Manufacturing & Operational Systems;Marine Engineering;Materials & Material Science;Mechanical;Military Technology;Reference;Telecommunications & Sensors;Engineering & Transportation;Zoology;Amphibians;Animal Behavi
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