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Factors influencing the adoption of mobile service in China: An integration of TAM

โœ Scribed by Sun, Quan; Cao, Hao; You, Jianxin

Book ID
120376179
Publisher
Academy Publisher, Finland
Year
2010
Tongue
English
Weight
694 KB
Volume
5
Category
Article
ISSN
1796-203X

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## Abstract Factors related to consumer adoption of short message service (SMS) are analyzed in this article. Our structural equation model identifies perceived enjoyment (PENJ), perceived monetary value (PMV), perceived usefulness (PU), and perceived ease of use (PEU) as four major factors that di