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Factors enhancing word-of-mouth influence: positive and negative service-related messages

✍ Scribed by Sweeney, Jill; Soutar, Geoff; Mazzarol, Tim

Book ID: 121849290
Publisher: Emerald Group Publishing Limited
Year: 2014
Tongue: English
Weight: 214 KB
Volume: 48
Category: Article
ISSN: 0309-0566
DOI: 10.1108/EJM-06-2012-0336

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