Factors Driving Social Network Site Usage

✍ Scribed by Claus-Peter H. Ernst (auth.)

Publisher: Gabler Verlag
Year: 2015
Tongue: English
Leaves: 133
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

✦ Table of Contents

Front Matter....Pages I-XV
Introduction....Pages 1-9
Hedonic and Utilitarian Motivations of Social Network Site Usage....Pages 11-28
The Influence of Perceived Belonging on Social Network Site Usage....Pages 29-44
Risk Hurts Fun: The Influence of Perceived Privacy Risk on Social Network Site Usage....Pages 45-56
Privacy Protecting Behavior in Social Network Sites....Pages 57-81
What Drives Sharing and Receiving Usage in Social Network Sites?....Pages 83-104
Summary and Conclusions....Pages 105-113
Back Matter....Pages 115-123

✦ Subjects

Innovation/Technology Management; Marketing

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