Factors Contributing to Marketing‘s Limited Role in Product Development in Many High-Tech Firms

✍ Scribed by John P. Workman; Jr.

• Book ID: 110279757
• Publisher: Springer
• Year: 1998
• Weight: 107 KB
• Volume: 2
• Category: Article
• ISSN: 1382-3019
• DOI: 10.1023/a:1009755701214