Factors affecting online group buying intention and satisfaction: A social exchange theory perspective

✍ Scribed by Shiau, Wen-Lung; Luo, Margaret Meiling

• Book ID: 118428812
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 336 KB
• Volume: 28
• Category: Article
• ISSN: 0747-5632
• DOI: 10.1016/j.chb.2012.07.030