✦ LIBER ✦

Factors affecting consumers' choice of beverages in Japan

✍ Scribed by Yasuhito Watanabe; Nobuhiro Suzuki; Harry M. Kaiser

Publisher: John Wiley and Sons
Year: 1998
Tongue: English
Weight: 77 KB
Volume: 14
Category: Article
ISSN: 0742-4477
DOI: 10.1002/(sici)1520-6297(199803/04)14:2<147::aid-agr7>3.0.co;2-2

No coin nor oath required. For personal study only.

✦ Synopsis

This article examines the relative importance of various consumer attributes on beverage consumption decisions in

Japan. A logit model is used to identify significant demographic, socioeconomic, and lifestyle characteristics affecting the consumption of nine beverages. The logit model is applied to data from a major consumer survey conducted in 1996 by the National Milk Promotion Association (NMPA) of Japan. The results indicate that many of the consumer attributes have a statistically significant association with the decision to consume the various beverages.

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