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Factors affecting adoption of product virtualization technology for online consumer electronics shopping

โœ Scribed by Kim, Jiyeon; Forsythe, Sandra

Book ID
120038830
Publisher
Emerald Group Publishing Limited
Year
2010
Tongue
English
Weight
100 KB
Volume
38
Category
Article
ISSN
0959-0552

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โœ Jiyeon Kim; Sandra Forsythe ๐Ÿ“‚ Article ๐Ÿ“… 2008 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 179 KB

Virtual try-on technology (referred to in this article as Virtual Try-on) can deliver product information that is similar to the information obtained from direct product examination. In addition, the interactivity and customer involvement created by Virtual Try-on can enhance the entertainment value