Facebook All-In-One for Dummies,

✍ Scribed by Dummies Press Family.

• Publisher: Wiley
• Year: 2014
• Tongue: English
• Leaves: 531
• Edition: 2 ed.
• Category: Library

✦ Table of Contents

Contents at a Glance
Table of Contents
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Book I: Creating a Timeline
Chapter 1: Deciding to Join
Describing Facebook
Enjoying the Benefits of Facebook
Avoiding the Timesuck
Agreeing to the Terms of Service
Chapter 2: Creating Your Account
Signing Up
Finding Friends
Finding and Customizing Your Account Settings
General Account Settings
Security Settings
Timeline and Tagging Settings
Notifications Settings
Mobile Settings
Followers Settings
Apps Settings
Ads Setting
Payments Settings
Facebook Card Setting
Support Dashboard Setting
Deleting Your Facebook Account
Chapter 3: Touring the Interface
Navigating Your News Feed Page
Navigating Your Timeline
Chapter 4: Customizing Your Privacy Settings
Understanding Online Privacy
Taking Responsibility for Your Own Privacy
Managing and Customizing Your Privacy Settings
Understanding How Privacy Settings Affect What Others See
Utilizing Lists So You Don’t Miss a Thing
Discovering Interest Lists
Chapter 5: Finding Help
Using Help Center
Finding Important Facebook Documents
Finding Additional Facebook Resources
Book II: Connecting with Others
Chapter 1: Creating Your Social Media Persona
Understanding News Feed
Finding Your Voice on Facebook
Using Graph Search
Building a Brand
Planning Content for a Page
Being a Resource
Avoiding Inflammatory or Spammy Behavior
Chapter 2: Posting and Interacting
Creating a Status Update
Allowing Replies to Business Pages
Removing and Editing Updates and Comments
Interacting with Other People’s Updates
Understanding How the Follow Feature Works
Chapter 3: Sharing Photos
Uploading Images from Your Computer
Adding Photos with Instagram
Adding a Photo to Your Comments
Creating and Editing Albums
Editing Pictures
Using Smartphone Apps to Share Photos
Chapter 4: Sharing Videos
Benefits of Using Video
Uploading Video to Facebook
Customizing Your Video
Using Facebook Apps to Share Video on Your Business Page
Producing Great Video Clips
Chapter 5: Participating in Groups
Discovering Groups
Creating a Group
Personalizing Your Group’s Image
Establishing the Settings for Your Group
Inviting People to Join Your Group
Posting to a Group
Sharing Documents in a Group
Leaving a Group
Deleting a Group
Chapter 6: Going Mobile
Going Mobile
Using the Facebook Smartphone App
Accessing Facebook on a Smartphone or Tablet
Using Facebook on a Cellphone
Checking In to Places
Chapter 7: Keeping Up with Events
Introducing Events
Understanding Events Basics
Finding and Interacting with Events
Synchronizing Events and Birthdays with Your Online Calendar
Creating an Event
Promoting Events on Facebook
Chapter 8: Having Private Conversations
Introducing Facebook Messaging Options
Sending Messages
Chatting with Friends
Making a Video Call
Your Facebook E-Mail Address
Chapter 9: Games and Gifts
Facebook Games
Playing Games
Making In-Game Purchases
Changing a Game’s Privacy Settings
Games on Facebook Mobile
Facebook Gifts and Gift Cards
Chapter 10: Professional Networking
Before You Begin Networking
Using Facebook for Professional Networking
Expanding Your Network
Building Stronger Engagement
Networking via Your Business Page
Chapter 11: Managing Connections Gone Awry
Unfriending or Hiding
Blocking Someone
Leaving Groups
Unliking Business Pages
Blocking Apps
Removing Content from Your Timeline
Avoiding Facebook Viruses
Book III: Connecting to Other Social Media
Chapter 1: What Is Social Media?
Defining Social Media
Making the Internet Friendly
Getting to Know Other Social Media Platforms
Understanding What Social Media Means to Marketers
Chapter 2: Connecting Facebook to Everything Else
Understanding the Basics of Facebook Platform
Finding Common Uses for Facebook Platform
Connecting to Facebook
Using Facebook Social Plugins
Using Facebook Badges for Social Proof
Integrating Facebook with Marketing Efforts for Your Business
Chapter 3: Flying on Autopilot
Automating Facebook to Achieve Marketing Goals
Scheduling Updates with Post Planner or HootSuite
Setting Up Notifications for Business Pages
Connecting Your WordPress Blog to Facebook
Book IV: Building a Business Page
Chapter 1: Creating a Business Page
Deciding to Create a Business Page
Creating Your Business Page
Creating a Vanity URL
Understanding the Importance of Cover and Profile Pictures
Chapter 2: Customizing Your Business Page
Adding Information about Your Business Page
Customizing Your Business Page Settings
Creating Admin Roles
All about Apps
Suggestions from Your Followers
Choosing Featured Business Pages
Sending Updates on the Go
Chapter 3: Touring Your Business Page
Reviewing the Overall Business Page
The Admin Panel
The Admin Panel Toolbar
Page Info Section
Apps Navigation
Your Timeline
Reviewing the Right Sidebar
Using Facebook as Your Business Page or Personal Timeline
Chapter 4: Building Your Community
Determining Your Goals and Objectives
Establishing Your Authority
Establishing Social Proof
Creating Shareable Content
Targeting Updates
Handling Customer Service
Book V: Marketing Your Business
Chapter 1: Building a Network of Influence
The Importance of Engagement
Integrating Facebook in Marketing Campaigns
Chapter 2: Running a Social Marketing Campaign
Understanding What Makes Social Marketing Campaigns Work
Types of Facebook Campaigns
Implementing Sharing Contests
Marketing a Facebook Contest
The Power of Crowdsourcing
Preparing Your Business Page for the Campaign
Chapter 3: Using Insights to Track Your Success
Tracking Your Facebook Stats with Insights
Touring the Likes Page
Understanding Reach Page Data
Finding Friends by Using the Visits Page
The All-Important Posts Page
Understanding the People Page
Getting to Know the News Feed Algorithm
Chapter 4: Ads, Promotions, and Offers
Finding Facebook Ads
Deciding Whether Facebook Ads Are Right for You
Creating Your Facebook Ad
Finding and Using the Facebook Ads Manager
Generating a Report
Adding or Deleting an Ads Account Administrator
Closing Your Facebook Ads Account
Using Facebook Promotions to Market Your Business
Using Apps to Create Customized Giveaways and Contests
Creating Best Practices for Your Facebook Promotion
Using Facebook Offers to Reach New Customers
Chapter 5: Identifying Your Target Audience
Using Insights to Identify Your Audience
Understanding Why Online and Traditional Marketing Are Necessary
Marketing Facebook Offline
Online Marketing Resources
Integrated Campaigns
Book VI: Developing Facebook Apps
Chapter 1: Custom Apps for Business Pages
Using Apps for Facebook Marketing
Extending the Facebook Experience
Discovering iframes
Increasing Engagement with Apps
Avoiding the Reinvention of the Wheel
Chapter 2: Building Canvas Apps and Page Tabs
Finding the Differences between Canvas Apps and Page Tabs
Creating Your App
Getting to Know App Settings
Insights in Facebook Apps
Chapter 3: Creating Your Own Apps
Creating and Deploying a Facebook App
Authenticating Your App
Chapter 4: Tour of the Facebook API
Finding Technical Information
Understanding Facebook’s Core Concepts
Developing Apps More Easily with SDKs
Placing Facebook Objects on Your Web Pages with Social Plugins
Index
About the Authors