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Eye Tracking the User Experience: A Practical Guide to Research

✍ Scribed by Aga Bojko


Publisher
Rosenfeld Media
Year
2013
Tongue
English
Leaves
320
Edition
1
Category
Library

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✦ Synopsis


Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experienceβ€”the first how-to book about eye tracking for UX practitionersβ€”offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.


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