Wow! So many of the user experience research methods we have refined and used over the years are now organized and described in detail in one book. - Christian Rohrer, Manager, User Experience Research, Yahoo!I love Observing the User Experience! This comprehensive guide approaches user experience r
Eye Tracking the User Experience: A Practical Guide to Research
β Scribed by Aga Bojko
- Publisher
- Rosenfeld Media
- Year
- 2013
- Tongue
- English
- Leaves
- 320
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experienceβthe first how-to book about eye tracking for UX practitionersβoffers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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