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Extending the supply chain: Integrating operations and marketing in the online grocery industry

✍ Scribed by Kenneth K. Boyer; G. Tomas M. Hult


Book ID
108187646
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
307 KB
Volume
23
Category
Article
ISSN
0272-6963

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LOGISTICS AND ASSORTMENT DEPTH IN THE RE
✍ Robert E. Stassen; Matthew A. Waller πŸ“‚ Article πŸ“… 2002 πŸ› Wiley (John Wiley & Sons) 🌐 English βš– 76 KB

Managing the logistical issues resulting from changes in assortment depth in the retail supply chain is challenging, involving various complex tradeoffs. While increasing assortment depth can increase sales, it also increases inventory‐holding costs and reduces the amount of space for other items. A