✦ LIBER ✦
Extending the dramaturgical framework in marketing: Drama structure, drama interaction and drama content in shopping experiences
✍ Scribed by Risto Moisio; Eric J. Arnould
- Book ID
- 102777127
- Publisher
- John Wiley and Sons
- Year
- 2005
- Tongue
- English
- Weight
- 996 KB
- Volume
- 4
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.10
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