✦ LIBER ✦

Extending electronic portals with new services: exploring the usefulness of brand extension models

✍ Scribed by Allard C.R. van Riel; Hans Ouwersloot

Book ID: 116694773
Publisher: Elsevier Science
Year: 2005
Tongue: English
Weight: 249 KB
Volume: 12
Category: Article
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2004.07.003

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